Do you find yourself adding items to your basket on the recommendation of influencers? Are you ever more trusting of the opinions of online personalities?
Join this insightful webinar as Dr. Evans-Howe will discuss the crucial role of social media influencers in modern marketing, examining their effect on audience engagement, and the success of marketing campaigns.
Additionally, the session will introduce our BSc (Hons) Digital Marketing (2-year degree) programme, offering a pathway to mastering digital marketing skills.
Dr. Sarah Evans-Howe
MCIM | FHEA | PGCHE
Lecturer in Business and Marketing, Programme Director MSc Strategic Marketing and Customer Experience Management, Lead Business School Academic Integrity Advocate.