BSc (Hons) Digital Marketing with integrated Foundation
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Course overview
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18 January 2025
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Jan 2025 (Full-time)
| Module | Type | Credits | Level |
|---|---|---|---|
| Academic Writing Skills | Core | 10.00 | 3 |
| Advanced Academic Skills | Core | 10.00 | 3 |
| Critical Thinking | Core | 10.00 | 3 |
| Digital Skills | Core | 10.00 | 3 |
| Enterprise in Business | Core | 10.00 | 3 |
| Global Perspectives | Core | 10.00 | 3 |
| Introduction to Financial Studies | Core | 10.00 | 3 |
| Introduction to Quantitative Methods | Core | 10.00 | 3 |
| Key Academic Skills | Core | 10.00 | 3 |
| Research Skills | Core | 10.00 | 3 |
| The Economic Environment of Business | Core | 10.00 | 3 |
| Understanding Business in a Global World | Core | 10.00 | 3 |
| Accounting for Business | Core | 15.00 | 4 |
| Economics for Business | Core | 15.00 | 4 |
| Information-based Decision Making | Core | 15.00 | 4 |
| Innovation and Entrepreneurship | Core | 15.00 | 4 |
| Marketing Fundamentals | Core | 15.00 | 4 |
| Personal Effectiveness & Communication Skills | Core | 15.00 | 4 |
| Understanding Business and Management with Embedded Academic Skills | Core | 30.00 | 4 |
| Cross-cultural Management | Core | 15.00 | 5 |
| Experiential Marketing | Core | 15.00 | 5 |
| Luxury Marketing | Core | 15.00 | 5 |
| Marketing Communications in a Digital World | Core | 30.00 | 5 |
| Marketing Management | Core | 15.00 | 5 |
| Preparing for your career | Core | 15.00 | 5 |
| Social Media | Core | 15.00 | 5 |
| Business Simulation | Core | 15.00 | 6 |
| Business Success through Service Excellence | Core | 15.00 | 6 |
| Consumer Behaviour | Core | 15.00 | 6 |
| Digital Economy and Digital Business | Core | 15.00 | 6 |
| Digital Marketing Project | Core | 15.00 | 6 |
| Media, Society, Security and Cyberspace | Core | 30.00 | 6 |
| Research Skills for Business | Core | 15.00 | 6 |
Sep 2025 (Full-time)
| Module | Type | Credits | Level |
|---|---|---|---|
| Academic Writing Skills | Core | 10.00 | 3 |
| Advanced Academic Skills | Core | 10.00 | 3 |
| Critical Thinking | Core | 10.00 | 3 |
| Digital Skills | Core | 10.00 | 3 |
| Enterprise in Business | Core | 10.00 | 3 |
| Global Perspectives | Core | 10.00 | 3 |
| Introduction to Financial Studies | Core | 10.00 | 3 |
| Introduction to Quantitative Methods | Core | 10.00 | 3 |
| Key Academic Skills | Core | 10.00 | 3 |
| Research Skills | Core | 10.00 | 3 |
| The Economic Environment of Business | Core | 10.00 | 3 |
| Understanding Business in a Global World | Core | 10.00 | 3 |
| Accounting for Business | Core | 15.00 | 4 |
| Economics for Business | Core | 15.00 | 4 |
| Information-based Decision Making | Core | 15.00 | 4 |
| Innovation and Entrepreneurship | Core | 15.00 | 4 |
| Marketing Fundamentals | Core | 15.00 | 4 |
| Personal Effectiveness & Communication Skills | Core | 15.00 | 4 |
| Understanding Business and Management with Embedded Academic Skills | Core | 30.00 | 4 |
| Cross-cultural Management | Core | 15.00 | 5 |
| Experiential Marketing | Core | 15.00 | 5 |
| Luxury Marketing | Core | 15.00 | 5 |
| Marketing Communications in a Digital World | Core | 30.00 | 5 |
| Marketing Management | Core | 15.00 | 5 |
| Preparing for your career | Core | 15.00 | 5 |
| Social Media | Core | 15.00 | 5 |
| Business Simulation | Core | 15.00 | 6 |
| Business Success through Service Excellence | Core | 15.00 | 6 |
| Consumer Behaviour | Core | 15.00 | 6 |
| Digital Economy and Digital Business | Core | 15.00 | 6 |
| Digital Marketing Project | Core | 15.00 | 6 |
| Media, Society, Security and Cyberspace | Core | 30.00 | 6 |
| Research Skills for Business | Core | 15.00 | 6 |
Jan 2026 (Full-time)
| Module | Type | Credits | Level |
|---|---|---|---|
| Academic Writing Skills | Core | 10.00 | 3 |
| Advanced Academic Skills | Core | 10.00 | 3 |
| Critical Thinking | Core | 10.00 | 3 |
| Digital Skills | Core | 10.00 | 3 |
| Enterprise in Business | Core | 10.00 | 3 |
| Global Perspectives | Core | 10.00 | 3 |
| Introduction to Financial Studies | Core | 10.00 | 3 |
| Introduction to Quantitative Methods | Core | 10.00 | 3 |
| Key Academic Skills | Core | 10.00 | 3 |
| Research Skills | Core | 10.00 | 3 |
| The Economic Environment of Business | Core | 10.00 | 3 |
| Understanding Business in a Global World | Core | 10.00 | 3 |
| Accounting for Business | Core | 15.00 | 4 |
| Economics for Business | Core | 15.00 | 4 |
| Information-based Decision Making | Core | 15.00 | 4 |
| Innovation and Entrepreneurship | Core | 15.00 | 4 |
| Marketing Fundamentals | Core | 15.00 | 4 |
| Personal Effectiveness & Communication Skills | Core | 15.00 | 4 |
| Understanding Business and Management with Embedded Academic Skills | Core | 30.00 | 4 |
| Cross-cultural Management | Core | 15.00 | 5 |
| Experiential Marketing | Core | 15.00 | 5 |
| Luxury Marketing | Core | 15.00 | 5 |
| Marketing Communications in a Digital World | Core | 30.00 | 5 |
| Marketing Management | Core | 15.00 | 5 |
| Preparing for your career | Core | 15.00 | 5 |
| Social Media | Core | 15.00 | 5 |
| Business Simulation | Core | 15.00 | 6 |
| Business Success through Service Excellence | Core | 15.00 | 6 |
| Consumer Behaviour | Core | 15.00 | 6 |
| Digital Economy and Digital Business | Core | 15.00 | 6 |
| Digital Marketing Project | Core | 15.00 | 6 |
| Media, Society, Security and Cyberspace | Core | 30.00 | 6 |
| Research Skills for Business | Core | 15.00 | 6 |
Foundation
Ideal for candidates who need additional preparation before undergraduate study, the first year of this programme is a Foundation course. Offering a bridge between current knowledge and undergraduate study, the Foundation course offers students a stepping stone between the two.
Are you excited about the role of digital marketing in business?
Our BSc Digital Marketing degree provides an exciting and comprehensive overview of all aspects of marketing in an increasingly digital world.
The ways in which businesses broadcast themselves and connect with audiences is continually evolving, now more than ever. Here at The University of Buckingham, we understand the importance of this, and that marketing is dynamic; it is central to the success of any business, because without customers, there is no business.
What will I study?
Our BSc Digital Marketing degree provides specialism in a range of marketing areas including:
- The fundamentals of marketing
- Marketing management
- Digital economy and digital business
- Media, society, security and cyberspace
- Marketing communications in a digital world.
We will also look in depth at the role of social media in marketing, and consider the developing role of digital in luxury marketing and experiential marketing.
Uniquely, our degree also considers the role of cross-cultural management in an increasingly connected digital world, with modules on digital economy and digital business, the importance of understanding consumer behaviour, and how to achieve business success through service excellence. In completing this degree, you will have a comprehensive overview of all aspects of achieving customer delight, but with a digital focus.
Chartered Institute of Marketing accreditation
Our BSc Digital Marketing degree is accredited by the Chartered Institute of Marketing, so that completing your degree at The University of Buckingham provides exemptions in the achievement of professional status as a Chartered Marketer (additional charges payable to the Chartered Institute of Marketing apply). Throughout your studies, you also have the opportunity to gain student membership of the Chartered Institute of Marketing which provides a range of practitioner-based resources, such as webinars, online content and networking opportunities (additional charges payable to the Chartered Institute of Marketing apply).
Entry Requirements
Applicants must have a minimum of 5 GCSEs at grades 4-9, including English and Maths, or their international equivalents. In addition, applicants must have one of the following qualifications or their international equivalents:
- A Levels with minimum grades of DD
- BTEC National Diploma with minimum grades of MPP
- Other Level 3 qualifications equivalent to at least 48 UCAS points
International Applicants: We welcome equivalent qualifications from around the world. However, you must also demonstrate your English language proficiency by achieving an IELTS score of 6 with a minimum score of 5.5 in each component, or another approved language test.
UCAS applications
You may apply either through the national UCAS university admissions system, or at any time directly to the University using our own online application form. Our UCAS code is B90.
Mature students
The age range of our student body varies from those who have recently completed A-levels (or equivalent) to more mature students. Age is no barrier to learning and we welcome all applications from suitably qualified students.
International students
We are happy to consider all international applications and if you are an international student, you may find it useful to visit our international pages for details of entry requirements from your home country.
The University is a UKVI Student Sponsor.
English levels
If English is not your first language, please check our postgraduate English language requirements. If your English levels don’t meet our minimum requirements, you may be interested in applying for our Pre-sessional English Language Foundation Programmes.
Selection process
Wherever possible, you will be invited to the University to meet the Admissions Tutor for an informal interview and to have a tour of our campus. If you are an international applicant, it may not be possible for you to visit in person, so if the Admissions Tutor has any queries about your application you may be contacted by Microsoft Teams, email or phone.
The Admissions Office for Business would be happy to answer any questions you may have, email admissions@buckingham.ac.uk.
Student Contract for prospective students
When you are offered a place at the University you will be notified of the student contract between the University and students on our courses of study. When you accept an offer of a place on the course at the University a legal contract is formed between you and the University on the basis of the student contract in your offer letter. Your offer letter and the student contract contain important information which you should read carefully before accepting an offer. Read the Student Contract.
Teaching & Assessment
Quality teaching
We offer high quality, traditional Oxbridge-style teaching, which leads to our degrees being recognised around the world. The standards of degrees and awards are safeguarded by distinguished external examiners – senior academic staff from other universities in the UK – who approve and moderate assessed work.
Teaching methods
Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.
Assessment methods
The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.
Preparation for work
All our degree courses combine academic challenge with the transferable skills that will stand you in good stead for future employment. Many of our more vocationally-focused degrees offer the opportunity of work placements and experience in industry.
After Your Course
The BSc in Digital Marketing has been designed to elevate our students’ understanding of marketing in the modern, digital world to a professional level, with the scope to progress into prominent positions within marketing and business.
The University’s graduates as a whole have gone on to further study at most of the world’s leading universities, including Harvard, London, Oxford and Cambridge, and secured jobs in senior positions around the world. Among our alumni we have a graduate who became the head of his country’s civil service, and one who became a leading Formula One motor-racing driver.
Fees & Scholarships
The fees for this course are:
| Start | Type | First Year | Total cost |
|---|---|---|---|
Jan 2025 Full-time (3 Years) | UK | £12,333 | £37,000 |
| INT | £19,733 | £59,200 | |
Sep 2025 Full-time (3 Years) | UK | £9,250 | £37,000 |
| INT | £14,800 | £59,200 | |
Jan 2026 Full-time (3 Years) | UK | £12,333 | £37,000 |
| INT | £19,733 | £59,200 |
The University reserves the right to increase course fees annually in line with inflation linked to the Retail Price Index (RPI). If the University intends to increase your course fees it will notify you via email of this as soon as reasonably practicable.
Course fees do not include additional costs such as books, equipment, writing up fees and other ancillary charges. Where applicable, these additional costs will be made clear.
Discounts
Students who graduate from the University and plan to continue their studies with a postgraduate degree at Buckingham can benefit from a very generous automatic discount on their fees:
- 33%, those with a first class honours degree from Buckingham
- 25%, those with a Second Class Honours, Upper Division (2:1) degree from Buckingham
Scholarships
Details of our scholarships can be found on our Bursaries and Scholarships page.
How To Apply
We welcome applications in two different ways – directly via our online application form or through UCAS.
Apply directly
Apply online via our course pages:
- Most flexible option
- Apply until shortly before the course starts
- No application fees
- You can apply to us as an extra option alongside your UCAS choices
You can apply directly through our website by clicking the ‘apply’ button at the bottom of the course page.
Apply via UCAS
You can easily make Buckingham one of your UCAS choices:
- You can apply to up to 5 choices
- The application and decision deadlines are set by UCAS
- There is an application fee to UCAS
Our UCAS code is B90.
If you’re interested in transferring to Buckingham from another university then please get in touch to talk through your options.